Harley-Davidson proudly announce former UFC Champion Miesha Tate, LiveWire and The 2017 Milwaukee-Eight® at The Melbourne Moto Expo
Sydney, Australia 24th November 2016 – Harley-Davidson Australia has teamed up with the UFC to bring pulse-racing action right to the heart of the Melbourne Moto Expo held at Melbourne Showgrounds this weekend, Friday November 25th – Sunday November 27th.
Celebrating the renewed sponsorship of the UFC Octagon overseas, Harley-Davidson Australia is also hosting former UFC Women's Bantamweight Champion Miesha Tate at the Melbourne Moto Expo on Saturday, 26th November. The US Champion will be weighing up the competition amongst the Harley-Davidson 2017 Milwaukee-Eight® models, along with signing autographs and having photos taken with fans at 3pm.
With over 3.4 million UFC fans throughout Australia, Harley-Davidson know that some things are worth fighting for and in celebration of Miesha's international visit, Harley-Davidson is giving away five double passes to the fight of the year, Whittaker vs. Brunson (UFC fight, 27th November in Rod Laver Arena, Melbourne.)
To be in with a chance of winning one of the five double passes, test ride one of the all-new 2017 Harley-Davidson Milwaukee-Eight® models (demo ride or jumpstart) that will be available across the weekend at the Harley-Davidson stand.
The Melbourne Moto Expo is Australia's largest Motorcycle Expo that takes place every second year showcasing the latest in Motorcycles, Scooters, ATV's, UTV's, JetSki's plus related products and services, with over 100 vendors. The event is expecting up to 5,000 through the doors, across the weekend.
The 2017 Milwaukee-Eight® models
The all-new Milwaukee-Eight® 2017 engine offers quicker throttle response, more passing power, purer sound, a smoother ride and more of the feeling riders want from a Harley-Davidson Touring motorcycle engine. Providing more power, a smoother ride and an improved motorcycling experience.
Adam Wright, Marketing Director, Harley-Davidson Australia and New Zealand commented, "The Melbourne Moto Expo is a fantastic opportunity to check out and test ride one of the new Harley-Davidson 2017 model motorcycles, and to see the all-new Milwaukee-Eight® 2017 engine."
Adam continues, "In addition to the new model cruisers and the Dark Custom™ range of motorcycles, the 2017 range of Touring motorcycles that recently launched will be on display, all featuring the Milwaukee-Eight® 107ci heartbeat and improved front and adjustable rear suspension for more comfort & control."
Project LiveWire
The Melbourne Moto Expo will also be the second public viewing for Harley-Davidson Livewire, encouraging customers to get up, close and personal with one of Australia's most technological ground-breaking motorcycles.
The innovative approach to blend the company's styling heritage with the latest technology delivers a new expression of the signature Harley-Davidson look, sound and feel. Offering a
visceral riding experience with exhilarating acceleration and an unmistakable new sound.
Retail availability of Project LiveWire is yet to be confirmed, however, Harley-Davidson is committed to preserving and advancing the possibilities of personal freedom.
Street™ 500
The top selling LAMS leader, the Street 500 has been release at a revised rideaway price and spec upgrade for 2017. Harley-Davidson has researched extensively into how customers search for products and the pricing barriers that impact younger customers when purchasing their first motorcycle.
Nigel Keough, Harley-Davidson Managing Director stated, "We want the Street 500 to remain at an affordable price. For our dealers we foresee the right range of related products, as well as the finance opportunities that will ultimately support the customer all the way through their motorcycle journey and bring them into the Harley-Davidson fold."
Complete with ABS and security, which are new features for 2017, the rideaway price is now AUS $9,995 and NZ $10,995.
Dates and Times for The Melbourne Expo:
Friday, November 25th 9am – 7pm
Saturday, November 26th 9am – 6pm
Sunday, November 27th 9am – 5pm
Harley-Davidson can be located at Stand 120, and the Harley-Davidson Jump Starts are located near the Main Arena. Miesha Tate photo opportunities are at 3pm on Saturday, November 26th.
–ENDS –
For all media requests, interviews and imagery, please contact 303 MullenLowe:
Catherine Sumner
P: 02 9006 7023 M: 0475 303 212 E: Catherine.sumner@303mullenlowe.com.au
Melissa Grove
P: 02 9006 7059 M: 0410 401 363 E: Melissa.grove@303mullenlowe.com.au
About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and
custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts,
accessories, general merchandise, riding gear and apparel.
For more information, visit www.h-d.com.au.