Sydney, Australia, 30 May 2022 - Harley-Davidson Australia & New Zealand today announced it has extended its military support program via an agreement with Australian Partners of Defence (APOD), offering members a 20% retail sales discount on genuine Harley-Davidson® parts and accessories when purchased directly from any Australian Harley-Davidson dealership.
This partnership aims to recognise the incredible sacrifice military personnel have made, and continue to make, in defence of the values our nation holds so dearly. Throughout Australia’s recorded military history, Australian service men and women have participated in numerous conflicts – from “The Great War” in 1914, to more recent conflicts in Iraq and Afghanistan. In addition to protecting our freedom and upholding our values, Australian participation in global military conflict has helped shape our national identity – specifically the much-loved ANZAC spirit.
“Supporting the military has always been a core value of Harley-Davidson”, said Nigel Keough, Managing Director of Harley-Davidson Australia. “Here in Australia, it’s an honour to do our bit in supporting the men and women of the defence force, and we’re thrilled to be extending our partnership program to Australian Partners of Defence.”
Harley-Davidson has a proud history of supporting current and returned service personnel. 1916 saw the beginning of this long and prosperous partnership, after General “Black Jack” Pershing and his men chased the infamous Pancho Villa out of the U.S. on Harley-Davidson® motorcycles. Since then, the company has worked closely with the military department and has manufactured motorcycles specifically used for defence.
Production of military specific Harley-Davidson® motorcycles ended in 1998, but its roots are forever cemented in the military community and run much deeper than producing motorcycles. The newly announced partnership with APOD is further evidence of the company’s loyalty and commitment to all Australian’s who have worn, or continue to wear, the uniform.
APOD is an Australian owned and operated organisation founded by veteran families, for veteran families. Since 2012, they have been working with businesses of all sizes to deliver exclusive offers to serving Australian Defence Force personnel, reservists, allied forces, veterans and their immediate family members.
The Member Process:
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APOD members can present either their physical or digital APOD membership card to any Australian Harley-Davidson dealership.
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Presentation of a valid, in date membership card will entitle the holder to 20% off the retail price of Genuine Harley-Davidson® Parts and Accessories.
For more information regarding Harley-Davidson military programs & benefits, visit
https://www.harley-davidson.com/us/en/about-us/sustainability/military-support.html
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley- Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more atwww.harley-davidson.com.