Sydney, NSW – 20 May 2015: Just
ride. It’s a simple idea that expresses the passion that unites motorcycle
riders around the world, regardless of age, location, or brand. It’s also all
anyone needs to do to join the thousands of Harley-Davidson® motorcycle riders
and Harley Owners Group® members who are flexing their freedom and hitting the
open road during the Harley-Davidson™ World Ride on June 27 and 28.
“There’s
no doubting the feeling of freedom and sheer joy riding a motorcycle offers,
it’s one of those experiences in life that breaks the monotony of the daily
grind and brings a smile to the face every time,” said Adam Wright, Director of
Marketing for Harley-Davidson Australia and New Zealand. “The exciting thing
about the Harley-Davidson World Ride is that it’s all about just that – getting
out on your bike, flying solo or with your friends and getting back to what
makes you happy.”
One World, Two Days, Millions of
Miles
Launched in 2008 by the Harley Owners
Group as Million Mile Monday®, the annual riding event was expanded into the
two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an
opportunity to participate. In 2014, participants logged more than 10 million
miles on solo rides, in groups large and small, and through a variety of
dealer-led events around the world, united by their shared passion for
motorcycling. For 2015, the event retains its two-day format, but shifts to
Saturday and Sunday to enable even more riders around the globe to participate.
Whether it’s across town,
cross-country, or anything in between, every mile counts and can be recorded by
logging into Harley-Davidson’s online mileage accumulator at ridefree.harley-davidson.com/worldride/en-au/, where a rolling odometer will record the collective
distance travelled by all participants in the World Ride.
Ride participants can log their
post-ride mileage directly onto the World Ride web site from mobile devices and
share their riding stories and photographs on social media sites like Facebook
and Twitter using the hashtag #HDworldride. Participants can also download a
certificate of participation after logging their mileage on the World Ride web
site.
To learn more about the Harley-Davidson
World Ride, visit ridefree.harley-davidson.com/worldride/en-au/
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