New Pickup Range to be known as Mazda BT-50
HIROSHIMA, Japan, March 9, 2006 - Mazda Motor Corporation has
announced the name of its new one-ton pickup range which will make
its world debut at the 2006 Bangkok International Motor Show, to be
held from Wednesday, March 22 through Sunday, April 2, 2006.
"In line with Mazda's global alphanumeric nomenclature strategy,
we have named this new truck range "BT-50", a global name that will
be used in all markets," says Malcolm Gough, Executive Officer and
General Manager of Mazda's Overseas Sales Division.
"BT-50 recognizes the new range's B-Series Truck heritage (BT)
and the number "50" reflects that this one-ton vehicle is optimally
positioned between smaller payload trucks (e.g. half-ton) and much
larger trucks.
"The Bangkok global premiere of the new Mazda BT-50 pickup range
will provide existing and prospective owners with the chance to be
amongst the first to see the world's "Zoom-Zoom" Truck.
"BT-50 builds on a tradition of Mazda heritage and values,"
states Gough. "Its aggressive presence, command of the road and
powerful new turbo diesel engines will provide leadership in this
competitive truck segment."
Delivering an exciting blend of sophisticated design,
refinement, responsive handling and dynamic performance, owners of
this exciting new vehicle will find it features outstanding
versatility, comfort and convenience whether they use it much like
a passenger car or in circumstances requiring tough, reliable
commercial truck performance.
With this new truck, Mazda has deepened its commitment to
Thailand and Asia, which is an important centre of truck and
automotive manufacturing for Asia and the world.
Joining this new range on the Mazda stand will also be Mazda
MX-5, Mazda3 and Mazda RX-8 models.
Mazda will hold a press briefing on the Mazda stand from 13:20
to 13:35 on Wednesday, March 22, 2006.
For digital photographs please go to:
http://www.media.mazda.com
For further information contact:
Alastair Doak
National Public Relations Manager
Phone: (03) 8540 1962
Mobile: 0418 626 329
Email: adoak@mazda.com.au