A breakthrough into entirely new territory: a utility
that gives total flexibility combined with the looks, style and
comfort of a premium passenger car. Work, leisure and family time-
they're all exactly what the new BT-50 is engineered
for.
Exterior Design
The styling of the current BT-50 is characterized by neat,
modern lines; it's a well-balanced, functional look for a utility.
With the all-new model, Mazda pursued a more dynamic shape that
would more clearly express the Zoom-Zoom brand DNA.
The designers created a new exterior design from scratch. The
bold, original design theme, which was finalized by the designers
after exhaustive consideration, and the new styling, which is based
on revolutionary proportions that are blended with great
functionality reflect the athleticism that's common to Mazda
passenger cars.
Consequently the design stirs a desire to experience the
Zoom-Zoom driving enjoyment that's unique to Mazda. Key to this are
a powerful-looking front-end design that inherits elements of the
Mazda family face; a side design that represents a revolution in
utility architecture; and a rear-end design that clearly
differentiates the new BT-50 from other utility and makes it
immediately recognizable as a Mazda.
Front-end design At the front of the all-new
Mazda BT-50, the designers sought to create a strong,
confident-looking facial expression that would inspire pride and
pleasure of ownership; and they avoided the boxiness that tends to
characterize the front-end designs of pickups, instead pursuing a
contoured, sporty design like that of a passenger car.
To emphasize the five-point grille that's a major feature of the
Mazda family face, the designers made the five-point shape bigger
by evolving the design such that the headlamps meet a chrome-plated
bar that runs along the top of the bumper.
The front face looks concomitantly bigger and stronger. Also,
the designers took advantage of an increased overall width and an
overfenderless design to position the headlamps closer to the
sides, thereby creating a look of dependable stability.
The headlamps units have a boomerang-theme, passenger-car-like
design. With large main reflectors that give some of the best
illumination in the class, they combine an exquisite shape with
great functionality.
The front bumper has a thick, heavy look, with pillar-like forms
that give an impression of being firmly planted on the ground; it
forms a visually strong base for the five-point face. It also meets
the conflicting functional needs for class-topping pedestrian
protection, an ample approach angle, and superior cooling
performance and aerodynamics.
Side design
With the side design, the designers made a break from
traditional utility roportions by creating revolutionary
architecture.
The new BT-50 is more than 200mm longer than the current model;
it's at the top of the class in terms of overall length. The
designers took advantage of its length to create a more pronounced
wedge-shape profile than is possible with conventional utilities,
thereby evoking a lion driving itself forward with a release of
pent-up strength.
When the body is seen from the side, its look of solidity
communicates sportiness and gives a sense that the vehicle has a
sturdy, dependable structure with great cargo-carrying
capability.
The designers increased the wheelbase even more than they
increased the overall length; the wheelbase is the longest in the
class at 3,220mm. As a result, the volume and position of the cab
look even better balanced.
With the Dual Cab model, the dividing line between the cab and
cargo box does not interfere with the rear wheel arches; the
resulting appearance is neater and more attractive. The front
fenders reflect an evolution of the Prominent Fender designs seen
on many Mazda passenger cars. Called Dynamic Prominent Fenders,
their contours continue in strong body-side feature lines toward
the rear of the vehicle resulting in a more three-dimensional,
sturdy-looking form.
Rear-end design
Partly since the rear end of the all-new BT-50 will be seen for
long periods by people in following vehicles, the designers focused
on creating a highly distinctive appearance. Noting that all
competing models had vertically aligned rear combination lamps, the
designers created the category's first horizontally aligned rear
lamp housings and positioned them such that they straddle the
dividing lines between the side panels of the cargo box and the
tailgate.
The rear lamp housings are designed to give a sense of speed and
motion thanks to a sporty design like that of the rear lamps on
Mazda passenger cars, and they have clear outer lenses and red
inner lenses for a fresh, high-quality look.
The sporty design theme that's common to Mazda vehicles and the
bold, chrome-bar-look lamp design combine to give a luxurious,
sophisticated look like that of a high-grade sport utility vehicle.
Whereas conventional pickups are hard to tell apart from a
distance, the new BT-50 is immediately recognizable as a Mazda
thanks partly to its rear-end design.
The parts of the rear lamp housings on the tailgate are simply
design elements; they do not contain bulbs. Consequently, driving
the new BT-50 with the tailgate open to accommodate long items of
cargo does not involve any rear-lamp-related functional or legal
problems. Also, the middle of the tailgate protrudes further
rearward than the sides and forms the rearmost part of the vehicle.
If the vehicle is accidentally reversed into a loading platform or
other obstacle, the parts of the rear lamp housings on the tailgate
are not likely to get damaged.
Whereas pickup tailgates are typically flat, a character line
that forms a continuation of the lines of the Dynamic Prominent
Fenders runs across the all-new BT-50's tailgate, giving it a
contoured look and extra strength.
Wheel designs
The 17-inch aluminium wheels featured on XTR and GT models are
newly designed and have a multi-spoke design for lightness and
rigidity. The spokes are split into a "V" formation toward the rim.
The "V" formations combine big-looking curves with solid-looking,
flat surfaces that widen toward the rim, so they not only
communicate power and motion but also embody the kind of
craftsmanship that befits a high-grade vehicle.
As for steel wheels, a new 16-inch, centre-mini-cap type with a
stronger-looking design has been created.
Cargo-box design
Since utilities are expected to have good cargo-carrying
capability, the side walls and tailgates of their cargo boxes tend
to have flat exterior surfaces and look accordingly thin. With the
new BT-50, by contrast, the side walls and tailgate of the cargo
box have double-wall cross sections and contoured outer panels,
which create an extremely strong, chiselled look without
compromising cargo capacity.
Interior Design
With the all-new Mazda BT-50's interior design, the designers
responded to customers' comments by striving to create a refined,
sporty cabin that has an even more passenger-car-like look and feel
than the exterior and forms a personal space for users.
Rather than using the design methodology behind existing utility
cabins, they created completely new architecture and used it to
realize a cockpit design that's consistent with Mazda's
next-generation design language. They pursued high quality in every
detail of the cabin.
The most notable characteristic of the interior design is the
thinking behind the design of the space. The designers adopted a
structure that smoothly connects the central portion of the
instrument panel with the floor console, thereby asymmetrically
dividing the left- and right-hand sides of the front-seat
environment into a wraparound cockpit for the driver and a
comfortable space for a passenger.
This structure is unprecedented among utilities. It gives the
driver an emotionally appealing driving environment like that in a
passenger car. On XTR and GT models the unique spatial composition
of the cabin is highlighted by four silver-metallic decorative
mouldings (one on each door and one on each side of the floor
console).
The mouldings on the driver's side form a moderately tight
bracket around the driver's area, and their lines converge toward
the meter hood in a way that creates a sporty look and feel. The
silver-metallic moulding on the passenger's side of the centre
console meets a line that runs upward and sideways across the
central portion of the instrument panel, and the silver-metallic
moulding on the passenger's door curves gently toward the top of
the instrument panel; together they create a dynamic sense of
openness.
Instrument panel
The driver's side of the instrument panel looks sporty as it's
centred on a compact meter hood and is deeply contoured around the
meters. The centre stack runs seamlessly into the floor console
such that the visual motion continues toward the back of the
cabin.
There's a Multi-Function Display (MFD) at the top of the centre
stack. It gives easy to read indications of audio information, the
time, and vehicle-related information. There's a circular jog pad
lower in the centre stack. It's flanked by functional, attractive
audio control panels that are shaped like open wings.
The left-hand audio control panel has mode buttons. The
right-hand audio control panel has buttons arranged like a numeric
keypad for intuitive operation.
The climate control unit is below the audio control panels. It
has three large, easy-to-use dials in a horizontal line. In XTR and
GT models with dual-zone climate control air conditioning the dials
have built-in temperature displays so users can check and adjust
the temperatures more quickly and easily.
Meters
The meters have a new design in which the bezels of the
speedometer and tachometer are linked in the middle of the meter
hood. Compared with a typical design in which the speedometer and
tachometer are separate, the new design makes the meter dials
brighter and easier to see and has a fresher appearance.
The ends of the cylinders facing the driver are sharply inclined
for a sportier look and feel. The meters have white backlighting
and highly legible graphics. A trip computer is positioned in the
centre of the meter cluster. It gives indications including the
average fuel consumption, instantaneous fuel consumption, distance
to empty, and average speed. Compared with the current tripmeter,
it's illuminated in a more orange-like colour for a sportier look
and greater legibility.
Steering wheel
The steering wheel has a sporty three-spoke design like that of
steering wheels in Mazda passenger cars, but its centre spoke is
thicker as an expression of strength. The rim has a simple,
ergonomically optimal cross-sectional shape. The switches on the
steering wheel are shaped for intuitive operation.
The steering wheel on XTR and GT models is covered with
leather.
Shift knob
The shift knob is positioned higher than that of a conventional
utility. A relatively short distance from the steering wheel allows
sportier driving since the driver can reach the shift knob with
shorter movements. The shift knob has an ergonomically optimal
shape for ease of use.
Interior trim
There are three available seat trims dependant on grade. The
range-topping GT model comes with sporty but functional perforated
leather. XTR models feature sport cloth while XT models feature
standard cloth.