This week Mazda celebrates the 20th anniversary of the Mazda
MX-5, the world's best-selling lightweight two-seat roadster.
On February 9, 1989, Mazda Motor Corporation revealed a sporty
little roadster at the Chicago Auto Show. On February 27, the
latest and greatest version of that roadster will make its
Australian debut at the Melbourne motor show.
Today, the Mazda MX-5's popularity is unchallenged - more than
850,000 MX-5s have been sold on all continents of the world, except
Antarctica - and to this day it remains the only two-seat roadster
to combine the traditional front-engine, rear-drive layout, an
affordable price, and the joy of driving.
Mazda considers the MX-5 the purest exponent of Mazda's
Zoom-Zoom philosophy. The diminutive roadster holds a special place
in the hearts of Mazda employees and car enthusiasts alike.
None more so than Takao Kijima, Mazda MX-5's long-standing
programme manager.
"I have been involved with the Mazda MX-5 since the project was
first approved in 1986, and was lucky enough to be a chassis
engineer on the first model that established the MX-5 roadster's
reputation as an exciting and affordable lightweight sports
car.
"I was honoured to succeed Toshihiko Hirai as MX-5 programme
manager in 1995 and lead the team on the second and third
generation MX-5.
"For me, there is no greater joy than to look back on 23 years
with the Mazda MX-5 and I look forward to 23 more."
The first-generation Mazda MX-5 launched in Australia in October
1989 with a price tag of $29,550. Reflecting its purist intentions,
it was powered by a spritely 88kW, 1.6-litre engine mated to a
five-speed manual transmission.
Like most cars of that era, the MX-5 did not have power
steering, anti-lock brakes, traction control, airbags or a CD
player. Accordingly, its kerb weight was 960kg.
The facelift of the third-generation MX-5, which hits Australian
showrooms in late March, reflects the high levels of safety and
technology expected of 21st century cars. It has all those features
missing from the first generation, including an iPod jack, cruise
control, and even a hardtop roof which folds in 12 seconds.
The MX-5's 2.0-litre engine is capable of revving to 7,500rpm
and makes 118kW of power. It can be teamed with either a six-speed
manual or six-speed automatic transmission. And, where the original
sported 14-inch alloy wheels, the 2009 model wears visually
arresting 17-inch alloy wheels.
It's fair to say the Mazda MX-5 has matured into a class act
that has proven impossible to match.
For further information contact:
Glenn Butler
National Public Relations Manager
Phone: (03) 8540 1961
Mobile: 0408 126 812
Email: gbutler@mazda.com.au
Lydia Richards
Media Communications Manager
Phone: (03) 8540 1962
Mobile: 0439 347 658
Email: lrichards@mazda.com.au