A comprehensive range with a wide assortment of safety features and lots of style has delivered a richer than expected model mix for the All-New Mazda3.

Base models can make up the majority of sales across many nameplates throughout the industry, but All-New Mazda3 - on sale since February - has reversed that trend with higher spec models accounting for 80 per cent of sales.

Of the 29,069 All-New Mazda3 sales Year-To-Date (YTD), only 20 per cent are entry-level Neos. Buyers have preferred the higher spec models, all of which come with the MZD Connect infotainment system, the multi-function commander control, satellite navigation and reverse camera as standard equipment.

These numbers were backed up in August with VFACTS figures showing that 3,124 All-New Mazda3s were sold with 19 per cent of them being Neos. The most popular All-New Mazda3 is the Maxx with 30 per cent of sales.

"We offer a point of differentiation across the entire Mazda3 range to cater to all buyer needs," said Mazda Australia managing director Martin Benders.

"When you also include the just-launched XD Astina with 2.2 litre SKYACTIV-D diesel engine - which we expect will account for two per cent of initial sales - there is a Mazda3 to suit everyone."

Overall, the Hiroshima-based car maker sold a total of 7,529 new cars, SUVs and utilities last month for an 8.5 per cent market share. Sales were down compared to the same month last year when August included M-Day - Mazda's one day once a year sale.

With 67,487 YTD sales and a 9.1 per cent market share, Mazda remains one of Australia's top three manufacturers and is the country's leading full-line importer.

Backing up Mazda3 was the CX-5 - Australia's best-selling SUV - with 1,649 August sales. Mazda expects CX-5 to break its record sales tally of 20,129 set in 2013. Mazda6 remains the country's most popular mid-sized import with 433 August sales, while BT-50 passed 8,000 YTD sales having sold 979 utilities last month.

In final run out before the next generation model arrives in late October, 1,066 Mazda2s found homes last month. Mazda is urging shoppers to get in quickly before stock runs out.

"Buyers interested in the current Mazda2 are advised to not delay their purchase decision because there is only limited stock remaining," said Benders.

"With a long list of features and a low run out price, the Mazda2 offers excellent value for money."

For more information contact:

Steve Maciver
Public Relations Manager
(03) 8540 1961
0437 125 589
smaciver@mazda.com.au

Tony Mee
Public Relations Specialist
+61 (0)3 8540 1962
+ 61 (0)439 347 658
tmee@mazda.com.au